Behind the lens: Sabbia Co

Brief: Texture heavy, minimalist, moody lighting and brand-colour focused.

Service: Full day shoot

Deliverables: 15x product-only images

The aim for this campaign was to update @sabbiaco ‘s current imagery to give their new website and overall brand identity a more elevated feel.

Our past work focused a lot on bright whites, whereas this time we leaned into a moodier look (read: moody, but not SO much that people think they’ve done a complete-brand-180).

I wanted the assets to visually support Sabbia’s mission of uncomplicating skincare, so I kept props minimal, styling simple, and let the textures do the talking.

The result is a clean but sensory-rich collection of images that now feature heavily across paid ads, EDMs, and throughout their new website. The best part? They slot seamlessly into Sabbia’s existing content, proving that when you plan your visuals strategically, previous shoots can keep delivering ROI, while new ones keep you moving forward.

Peep a few of the assets floating around at the moment — they look 10/10.