the brief: Clean, minimal, ad-focused

This project was a two-month mini-refresh retainer that focused on the brand’s hero product as they transition from the health and wellness space into the beauty world. Versatility was the priority, closely followed by reframing toothpaste as the missing step in your beauty routine whilst showcasing it as something aesthetic enough to live proudly on your bathroom counter alongside the rest of your skincare staples

deliverables:

20 images for use across web, social and EDMs