your next launch, sorted.
The strategic still + motion asset library to bring your next launch to life. With everything your team needs now, and plenty to keep working with long after launch day.
most established beauty and wellness brands know exactly how they want to show up when launching a new product, but struggle to create enough of the right content to carry it across every touchpoint.
And when there isn’t a clear plan for what your launch actually needs, you risk:
lacking the variety that gives your team something fresh to work with across every stage of the rollout.
ending up with creative that follows the aesthetic of the moment, rather than building on what looks and feels like your brand.
having assets delivered too close to launch for your team and agencies to do their best work with them.
a successful launch doesn’t just need killer content.
it needs the right content, planned with the bigger picture in mind (pun intended).
there’s already enough riding on a launch.
Months of product development, packaging samples, strategy, approvals, and planning have got you to this point—the content shoot.
As a creative, I know the shoot is only one part of a much bigger picture. That’s why I look beyond the shot list, getting to know your current visual world and where the brand is heading next, so the creative feels uniquely yours, and fits naturally into your growth plan (not what’s trending at the time).
And because timelines matter, I like to work backwards from launch day, factoring in the shoot, post-production, and handover from the outset—giving your team the time they need to build, refine, and see the campaign roll out properly, rather than simply getting it over the line at the eleventh hour.
the launch edit.
Whether it’s your first launch, a new SKU to add to the family, or an evolution of an established range, the launch edit. is built around what your launch actually needs.
trends expire fast.
your campaign imagery shouldn’t.
Not every part of your content mix needs to move at the speed of social.
UGC, influencer partnerships, and your in-house team can respond to trends as they happen. Your core campaign imagery has a different job: to create a strong visual foundation, with the right balance of assets for your team to build from.
ECOMMERCE & PDP
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AD CREATIVE
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NEGATIVE SPACE
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PRODUCT FOCUSED
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EDITORIAL & STORY TELLING
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TEXTURE & MOTION
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ECOMMERCE & PDP • AD CREATIVE • NEGATIVE SPACE • PRODUCT FOCUSED • EDITORIAL & STORY TELLING • TEXTURE & MOTION •
choose your launch.
CORE
For smaller launches, new SKUs and brands looking to build a focused bank of launch-ready assets.
INCLUDES
15 styled product images
1 short-form video
Creative direction + pre-production
Prop sourcing + styling
Professional retouching
5-year digital usageBONUS
Up to 2 e-commerce images
From $3,000+GST
COMPLETE
A larger launch library with more stills, more motion plus the option to bring talent into the mix.
INCLUDES
30 styled images
3 short-form videos
Creative direction + pre-production
Prop sourcing + styling
Professional retouching
5-year digital usageOption to allocate up to 10 images
to a 2-hour talent shoot*
BONUSUp to 5 e-commerce images
Studio hire for talent shoot includedFrom $7,000+GST
*Talent + HMUA fees are quoted separately where required.
made to go further.
the launch edit. follows a set shot-list framework designed to give you the right mix of hero, product-focused, ad-ready, texture and supporting assets to carry your launch across multiple channels.
Your exact shot list is tailored to your product and campaign, while keeping a balance of variety, versatility and longevity at its core.
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BYO brief, or we can build it together.
Whether you’ve already got the vision or need help figuring out what that looks like, we’ll shape the creative direction around your brand, product and launch goals.
This includes concept development, moodboarding, prop sourcing, and all the other details that need mapping out before shoot day.
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Your custom shot list will be built across:
TEASER
PRODUCT-FOCUSED + MULTIPLES
HERO
AD-FOCUSED + EDITORIAL
TEXTURE + MOTION
HUMAN ELEMENTEach category is built out into multiple compositions and final assets depending on your chosen tier, products and creative direction.
Hit FIND OUT MORE to find out more about this framework. -
Each video is built from 5–7 short-form, product-focused motion clips, capturing product movement, texture, application and point of difference.
The clips come together as one final edit, but without text or audio, you also get the individual moments to repurpose and weave throughout your wider content mix.
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Your final selects are professionally edited, colour graded and retouched to bring everything together into one cohesive asset library.
Final images are delivered in both high-resolution and web-ready formats, ready to roll out across your launch.
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the launch edit. includes a 5-year commercial digital licence covering use across your website, organic social media, email marketing and paid digital advertising.
Additional usage including retail/POS, print, packaging, OOH or third-party use will be quoted separately.
Looking for a general content refresh, evergreen campaign, or something outside this framework? Custom projects are quoted separately.
meet your creative partner.
I’m Nicola, and over the last two years, I’ve worked on more than 20 product launches and rebrands, so I figured at this point, I must know a thing or two about what makes a good one.
After a while, I started to notice a pattern in what brands actually needed from a shoot: the right mix of assets, enough variety to cover different touchpoints, and imagery that still has plenty of life in it once launch week is over.
And so, the launch edit. was born.
“If you haven’t invested in high end visuals for your brand, think about it. Nicola is a weapon when it comes to ‘that hero shot’ moment. Every detail from styling (hunting hours for the perfect carrot) to delivering final assets in multiple file sizes is truely thought through. Hands down recommend Nicola”
— @sabbiaco
how it works.
from first brief to final delivery, here’s what working together looks like:
01
choose your launch
Choose the level of coverage that best suits what you’re launching, then send through your enquiry.
02
plan + create
We’ll hop on a call, get clear on your brand, goals, your timelines, and creative needs before the fun part (pre-production and the shoot!)
03
ready for launch
Your final stills + motion assets are retouched and delivered in the formats you need, ready for your team to start putting them to work.
FAQs
how many SKUs can I include?
1
This package works best with 1–3 hero SKUs, giving us enough room to build variety around each product (and integrate them into your existing range if needed).
If you’re launching a larger range, no problem. We can look at additional deliverables or tailor the framework to ensure each product gets enough coverage to go the distance.
how far in advance should I book?
2
In a perfect world, 4-6 weeks before you and your team need your final assets. This gives enough time for creative direction, pre-production, product delivery, prop sourcing, shoot day, and post-production without rushing the process.
If you’re working to a tighter timeline, please still get in touch—I can usually make magic happen, but it will depend on my current client load and availability.
what if my launch date isn’t final yet?
3
Totally fine. A rough idea is enough to start the backwards mapping process.
Once we’re ready to lock in your shoot date, I’ll need a clearer idea of when products will be available, as well as when you need your final assets, so we can make sure the timeline is still realistic (and no one has to be rushing to submit content for approval the day before launch).
can I customise my package?
4
Creative direction is always tailored to your brand and product, but the launch edit. is built around a signature framework designed to create a versatile, evergreen asset library, with that said, additional deliverables can be added to either package option, depending on what your launch needs.
If you’re after a highly specific campaign concept, elaborate set builds, or something more production-heavy, that would be quoted as a custom project instead.
ready to launch?
Tell me a little about what you’re launching, when it’s happening and what you need from your creative. I’ll review the details and be in touch to chat through the next steps.