the brief: whimsy, countryside chic

Each year, The Daily Planner launches its yearly range around a specific story. This year centred on creating a sense of calm and focus, offering teachers a visual and emotional pause amongst the everyday chaos of the classroom. The goal was to move away from typical stationery campaign imagery and instead lean into a more whimsical aesthetic with a lifestyle shoot. We selected a beautiful farm location nestled in the Sunshine Coast hinterland, giving us a relaxed, natural backdrop that brought that sense of calm to life (ducks included!)

deliverables:

20 lifestyle images for use across website, social and EDMs during the launch period and beyond.