the brief: clean, still-life focused, with a nod to the brand’s italian heritage

This campaign was rolled out in two parts: a stand-alone e-commerce shoot and a three-month retainer, designed to build a varied bank of assets for the marketing team to use throughout the re-launch period to promote SABBIA’s new brand identity and packaging.

Month one focused on a dark and moody still-life theme, with a strong nod to the brand’s Italian heritage. Month two was still-life again, but with more of a lighter feel in backgrounds, pulling in more earthy, raw props to depict the clean/wellness driven side of the brand. Month three centred on textures, sand (to tie back to the brand’s name—SABBIA meaning ‘sand’ in Italian) and a handful of teaser assets to build anticipation in the lead up to launch date.

deliverables:

30 images + 3 short-form videos in total across the retainer period.