the brief: bold, futuristic, colour-driven

This campaign was created to launch the limited-edition colourways in the ghd AW25 range. As a global brand, the products themselves needed little introduction, so the focus was more on spotlighting the vibrant colours. We opted for a wide-angle lens and plenty of negative space to create a bold, larger-than-life feel around the products, paired with gradient backgrounds that leaned into the campaign’s futuristic aesthetic.

deliverables:

10 images in all export sizes for use across web, social and EDMs.