esmi — Butter Balm new product launch

the brief: clean, ad-focused, with a touch of still-life

This campaign was executed as a three-month retainer, designed to build a varied bank of assets for Esmi’s new Butter Balm across the launch period.

Month One focused on the product’s packaging point of difference—highlighting the twist mechanism and silky ribbons created. Month Two was more of a still-life focus, using bolder compositions and styling to expand into a more editorial look for EDM’s, socials and POS placements. Month Three centred on teaser assets, with a stronger focus on communicating the balm’s texture and scent notes while building anticipation for the final reveal.

deliverables:

30 images + 3 short-form videos in total across the retainer period.